On Wednesday, beverage giant Anheuser-Busch and mixed martial arts league the Ultimate Fighting Championship announced that Bud Light will become the official sponsor of the UFC in a multi-year sponsorship deal.
Bud Light will take the reins as the UFC’s “official beer partner” beginning on January 1, 2024.
While the financials of the deal weren’t publicly released, Bloomberg reported that this is the UFC’s “biggest-ever sponsorship.”
The UFC and Bud Light previously had a sponsorship deal with one another that expired back in 2017.
