The key to success
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According to Harvard Business Review (HBR), Netflix’s success can be attributed to two strategic moves — a three-stage expansion process into new markets and the ways it worked with those markets — which other companies looking to expand globally can use too.
And the fact that it did not try to enter all markets at once, rather, it carefully selected its initial adjacent markets in terms of geography and psychic distance, or perceived differences between markets.
When it comes to Netflix’s next stage of growth, and how it will respond to new challengers, the sequel appears likely to be as captivating as the original.