Mark Zuckerman’s Threads got off to an amazingly fast start, but it should be remembered that it is linked to a big tech company with billions of users.
But the Threads glitter may not last as Twitter begins to reclaim its users.
In 2011, Google rolled out a social network called Google+, which soon expanded to more than 90 million users.
But by 2018, Google+ had been relegated to the ash heap of tech history.
In the Silicon Valley, bigness alone is no guarantee of winning the fickle and faddish social media market.