Early success of Threads may not last

Mark Zuckerman’s Threads got off to an amazingly fast start, but it should be remembered that it is linked to a big tech company with billions of users.

But the Threads glitter may not last as Twitter begins to reclaim its users.

In 2011, Google rolled out a social network called Google+, which soon expanded to more than 90 million users.

But by 2018, Google+ had been relegated to the ash heap of tech history.

In the Silicon Valley, bigness alone is no guarantee of winning the fickle and faddish social media market.