When times are tough, consumers may not be stopping to smell the roses, but they’re still certainly going out of their way to smell good.
According to ecommerce platform Pattern, the way consumers spend on fragrance directly signals their current outlook on the economy.
Today’s difficult economic climate has pushed consumers toward low-cost rollerball perfumes, upping their popularity by 207% year-over-year, while budget-friendly mini fragrances have also gotten a major boost.
Even with disposable spending down nationwide, it seems that fragrance is still hitting consumers’ sweet spots – even on a budget.