The fast fashion industry may be known for its ultra-quick churn out of new products, but its sustainable ambitions are much slower on the uptake.
Retailers like Zara and H&M are reportedly adopting resale platforms in order to reduce their carbon footprints, but these initiatives are making minimal impact.
According to a new study, fast fashion retailers must address their supply chain and use more sustainable materials in order to effectively mitigate their environmental impact.
With the study’s results in mind, perhaps fast fashion retailers can address their carbon emissions at a more accelerated pace.
