The iPod, one of Steve Job’s most remarkable developments, is over.
Apple confirmed it is discontinuing its iconic music player, the iPod Touch, ending an era in electronic devices.
First launched in 2001 iPods could store 1,000 tracks and had a 10-hour battery life. This is nothing compared to the 90 million songs available today on Apple’s streaming service.
“Today, the spirit of iPod lives on”, said Greg Joswiak, Apple’s senior vice-president of worldwide marketing. “We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV”.
A coveted device for a new generation of urban people the iPod developed new models over the years, going from the Nano and Shuffle to the iPod Touch, which was released in 2007.
Designed by the same team that later invented the iPhone the iPod Touch became a victim of his younger multifunctional brother. Both iPhones and tablets started to lose market since the new “telephone” became the top seller in the industry.
Apple says it the last iPods will remain available “while stocks last”.
Over the years, many celebrities have endorsed the iPod phenomenon. Similar MP3 players released by rivals Microsoft and Sony did not have the same success as the Apple device.